Strategic Marketing Support, Tailored to Your Needs

From executive-level leadership to hands-on execution, we offer flexible fractional marketing services at every level—CMO, Head of Marketing, Marketing Managers, and Specialists in PPC, SEO, Content, Web Development, and Branding. Get the expertise you need, when you need it, to drive growth and scale your business.

If you’re unsure about what you need, try out our Marketing Audit instead.

Our Fractional Chief Marketing Officer (CMO) services provide executive-level leadership to align your marketing strategies with overarching business goals. Acting as your partner in key decision-making, the Fractional CMO drives high-level planning, brand positioning, market expansion, and revenue-focused strategies. Whether you’re launching a new product, repositioning your brand, or scaling operations, our CMO ensures your marketing efforts are impactful and ROI-driven.

Services provided at CMO level

Marketing Audit & Consultation

Level of support: CMO

Complete our questionnaire to uncover the strengths and weaknesses of your company’s marketing efforts. You’ll receive a complimentary Marketing Audit Report and Consultation session where we’ll explore how we can best support your business.

• Conduct in-depth market research and competitive analysis, including industry trends, customer insights, and competitor positioning.
• Evaluate current marketing efforts, including brand presence, digital performance, and campaign effectiveness.
• Identify key areas for improvement and optimization.

Strategic Planning

Level of support: CMO

We help companies to develop marketing strategies that align with their business goals. This includes direction setting, defining market positioning, understanding target audiences, and selecting optimal marketing channels.

• Define brand positioning, core messaging, and multi-channel strategy.
• Develop a structured marketing plan aligned with business goals and market opportunities.
• Establish performance metrics and measurement frameworks.

When activated, the Fractional Head of Marketing connects strategy with execution, leading teams, managing multi-channel campaigns, budgets, and ensuring brand consistency. They also handle Marketing Technology Integration, streamline workflows, and conduct Performance Analysis & Reviews to optimize results. Ideal for businesses needing hands-on leadership and a clear, data-driven marketing roadmap—without the cost of a full-time hire.

Services provided at Head of Marketing level

Marketing Technology Integration

Level of support: Head of Marketing

Our team will help you implement marketing technology solutions such as CRM systems or marketing automation platforms to enhance data management and analytics.

• Implement CRM and marketing automation platforms (e.g., HubSpot, Salesforce, Marketo).
• Set up data tracking, analytics dashboards, and reporting structures.

Marketing Performance Analysis & Review

Level of support: Head of Marketing

We help companies measure and analyze the effectiveness of their marketing initiatives to ensure that they align with business goals and deliver optimal results.

• Track and analyze key performance indicators (KPIs) and marketing metrics.
• Evaluate the effectiveness of campaigns across multiple channels.
• Provide actionable insights and data-driven recommendations for future optimization.

Workflow & Process Improvement

Level of support: Head of Marketing

We carry out thorough audits of existing marketing workflows, highlighting inefficiencies and offering recommendations for new processes or tools to enhance productivity.

• Audit marketing workflows to identify inefficiencies and gaps.
• Develop streamlined Standard Operating Procedures (SOPs) for better efficiency.
• Conduct onsite process walkthroughs and provide implementation guidance.

Team Training & Development

Level of support: Head of Marketing

We deliver tailored training sessions on new processes, tools, and marketing best practices to ensure smooth transitions and successful implementation across various departments.

• Conduct training sessions for internal teams on marketing best practices and tools.
• Provide hands-on workshops on CRM, analytics, automation, and campaign execution.

Our Fractional Marketing Managers handle the nuts and bolts of campaign execution. From project management to coordinating marketing initiatives across channels, they ensure everything runs smoothly and on schedule. They focus on tactical implementation, performance tracking, and continuous optimization, ensuring your marketing strategies are effectively executed and aligned with business objectives.

Services provided at Marketing Manager level

Campaign Planning

Level of support: Marketing Manager

We specialize in all stages of marketing campaign creation, from concept development to execution and reporting. Our approach ensures cohesive messaging across channels and helps create efficient budgets for optimal resource use.

• Develop strategic campaign plans tailored to business objectives and target audience.
• Execute multi-channel marketing campaigns, leveraging digital, social, and offline channels.
• Optimize campaign performance through A/B testing and analytics.

Event Management

Level of support: Marketing Manager

We organize and promote various events—from product launches to webinars and trade shows—with comprehensive planning to align with marketing objectives, drive engagement and generate leads.

• Plan and execute promotional strategies for events such as trade shows and product launches.
• Handle event logistics, speaker coordination, and audience engagement.
• Conduct pre-event marketing and post-event follow-ups.

Email Marketing & Automation Workflows

Level of support: Marketing Manager

We will help you with designing newsletters and automated email campaigns to keep customers engaged and nurture leads through the sales funnel efficiently.

• Develop segmented email campaigns for different audience groups.
• Set up automated email sequences for lead nurturing and engagement.
• A/B test email subject lines, content, and CTAs for optimization.

Build a strong online presence with our Fractional Social Media Marketing Managers. They create, curate, and manage content across platforms, engage with your audience, and develop data-driven strategies to grow your following and boost engagement. From organic content strategies, paid social campaigns, and KOL activation, they ensure your brand’s voice is heard loud and clear.

Services provided at Social Media Marketing Manager level

Organic Social Media Marketing

Level of support: Social Media Marketing Manager

We effectively manage social media presence by planning, creating, and scheduling posts, running campaigns, and fostering communities for strong customer relationships.

• Manage and grow social media presence through organic content and community engagement.
• Develop a content calendar with daily/weekly posting schedules.
• Track and optimize social media performance.

Paid Social Media Marketing

Level of support: Social Media Marketing Manager

If you need to set up end-to-end visibility of ad impressions, clicks, leads and sales, there’s no better place to be. We’ll help you launch targeted ad campaigns for lead generation, brand visibility and audience engagement.

• Develop and implement social media advertising strategies across platforms like Facebook, LinkedIn, and Twitter.
• Conduct audience segmentation and ad creative testing.
• Optimize campaign performance for engagement, reach, and conversions.

KOL & Thought Leadership Outreach

Level of support: Social Media Marketing Manager

We will work with you to identify relevant KOLs in your industry and partner with them to amplify campaign coverage.

• Develop list of KOLs who will be able to communicate your brand offerings to the intended target audience.
• Reach out to KOLs for collaborations, shoutouts and cross-promotions.
• Manage relations with KOLs

We provide a range of Fractional Specialist support ranging from PPC, SEO, content marketing, web development, and branding to create a cohesive, high-performing digital presence. We drive targeted traffic, boost visibility, craft engaging content, build responsive, conversion-focused websites, and enhance your brand’s visual identity with standout logos, ad creatives, and custom graphics—all designed to attract, engage, and convert your ideal audience.

Specialist Services

Branding & Creative Services

Level of support: Creative Director

We craft compelling brand identities, including logos and messaging, and offer graphic design for marketing materials along with promotional videos to boost brand visibility.

• Develop brand guidelines, including logo, typography, and color schemes.
• Create marketing collateral, including brochures, presentations, and video content.

Public Relations

Level of support: PR Manager

We’ll draft press releases and develop crisis management strategies to guide public perception and protect corporate reputation.

• Develop and distribute press releases for product launches and corporate announcements.
• Engage with media outlets
• Develop crisis management strategies and response plans.

Search Engine Optimization (SEO)

Level of support: SEO Specialist

Let us be your copywriters and technical SEO experts who will work with you to enhance your website’s visibility and ranking on search engines to attract organic traffic effectively.

• Conduct SEO audits to identify technical issues and improvement areas.
• Optimize website content for high-ranking keywords and organic visibility.
• Implement link-building strategies to enhance domain authority.

Pay-Per-Click (PPC) Advertising

Level of support: PPC Specialist

We can help you set up, develop and manage ads to effectively target specific audiences. This service includes budget assessments and performance reporting.

• Develop a PPC strategy with in-depth keyword research and competitive analysis.
• Set up and manage Google Ads, Bing Ads, and other relevant ad platforms.
• Continuously optimize campaigns for conversion rates and ROI.

Content Marketing & Strategy

Level of support: Content Marketing Specialist

We’ll work with you to understand your audience and produce engaging content such as blog posts, infographics, and videos to improve your social media presence and foster communities to attract and retain audiences effectively.

• Develop a content strategy tailored to audience personas and buyer journey stages.
• Create and distribute engaging content, including blog posts, whitepapers, case studies, and social media content.
• Optimize content for engagement, lead generation, and SEO performance.

Web Development & Design

Level of support: Web Developer

We provide responsive web design and ongoing maintenance services, along with e-commerce solutions, ensuring your website operates optimally and adapts to evolving customer needs.

• Enhance website user experience (UX) and user interface (UI) for better engagement.
• Implement CMS integration and e-commerce functionality.
• Provide ongoing website maintenance and optimization.