What is Fractional Marketing?

Fractional marketing involves hiring marketing experts or teams on a part-time or contract basis. Unlike traditional roles requiring a full-time hire, fractional positions are flexible and can be tailored to fit a company’s unique projects, goals, or needs. This can involve anything from a few hours a week of strategic advice from a chief marketing officer to specialized project work from digital strategists or content creators.

Freelancers, consultants and agencies have been around forever, right? How is Fractional Marketing Team any different?

Having worked directly within startups and SMEs, our team understands the real-world challenges these businesses face—allowing us to deliver practical, timely and right-sized marketing solutions. In contrast, many agency professionals lack in-house experience and may propose strategies that are unrealistic or out of reach for smaller businesses.

How does Fractional Marketing Team work with businesses?

Let’s face it—not every business needs a full-time marketing team on its payroll. At Fractional Marketing Team, we take on roles equivalent to full-time employees, seamlessly integrating into your operations as an extension of your workforce. With transparent hourly billing, you reduce overhead and allocate resources where they matter most.

Need a CMO to map out big-picture strategy? No problem. How about a Marketing Manager to handle day-to-day execution? We’ve got you covered.

Who We’ve Helped

We create impactful marketing strategies that deliver real results. From agile startups to dynamic SMEs and global MNCs, we’ve helped businesses across Singapore, the UK, and the USA enhance their presence, engage their audiences, and drive growth.

Curious about how we can help your organization? Get in touch with us or explore our case studies to see the impact we’ve made. Let’s create something extraordinary together.